I apologize in advance. This is going to be a little long. But I'd like to talk about the whole best-selling author thing. What exactly
does that even mean?
Growing
up, I always thought a best-selling author was someone who sold tons of
books and made tons of money—authors like Stephen King, Dean
Koontz, Mary Higgins Clark… you get the picture.
But
once I stepped into the world of self-publishing, I started noticing something
interesting. Many indie authors were calling themselves “best-selling authors,”
even though, when I checked their books on Amazon, they had maybe five reviews
(sometimes less!) and plenty of typos and errors.
So
how can that be? How can someone with a handful of reviews and a poorly edited
book call themselves a best-selling author?
Well,
here’s what I’ve learned through experience:
A
flashy cover and a catchy blurb can sell books—at least at first. Friends,
family, and curious readers might buy your book because it looks good. But once
they actually read it, if the story falls flat, if it’s full
of mistakes, or if it just isn’t well-written, those sales won’t last. The
reviews (if any) won’t be glowing, and most readers won’t come back for
more—unless they’re family or friends who feel obligated to support you (and
are quietly cringing inside).
So,
back to the “best-selling author” label. I decided to dig a little deeper into
what it really means—and what I found might surprise you.
What
“Best-Selling Author” Really Means
So,
here’s what I found out. The term “best-selling author” isn’t
as glamorous—or as official—as it sounds. There isn’t one universal rule or
authority that decides who qualifies. It all depends on where you’re
selling and how those rankings are tracked.
Take
Amazon, for example. Their “Best Seller” badges are based on hourly sales
rankings within specific categories. That means if your book sells more copies
than others in your category for even one hour, you can
technically claim “Amazon Best-Selling Author.”
Sounds
impressive, right? But here’s the catch—some categories are super niche. If you
publish your book in something like “Paranormal Mystery Featuring Left-Handed
Detectives,” you might only need a handful of sales to hit #1. VoilĂ ! You’re
a best-selling author.
That’s
not to say all best-seller labels are meaningless. Hitting a major list
like The New York Times, USA Today, or Wall
Street Journal is a whole different story. Those lists track verified
sales across multiple retailers, not just one platform, and competition there
is fierce. That’s the kind of best-seller status that truly reflects widespread
readership and recognition.
So
yes, someone might be a legitimate “Amazon best-seller,” but that doesn’t
necessarily mean they’ve sold thousands of books or become a household name.
The
bottom line? The best-selling author label can mean very
different things depending on context. And while it’s exciting to celebrate
milestones—because every sale is an achievement—it’s also
important to stay grounded and honest about what those titles really mean.
At
the end of the day, titles and labels are nice, but they don’t define your
worth as an author. What truly matters is the quality of your work, the
connection you build with your readers, and the growth you achieve with every
book you write.
Anyone
can slap “best-selling author” on their bio, but not everyone can write a story
that touches someone’s heart, makes them think, or inspires them to pick up
your next book. That’s what lasts.
So
instead of chasing labels, focus on your craft. Keep improving. Hire good
editors. Learn the business side of publishing. Build genuine relationships
with your readers and other writers. Because while “best-seller” might look
great next to your name, being a storyteller who makes an impact is
far more meaningful—and something no ranking can ever measure.